Microsoft has always had its eyes on the future. Bill Gates was well known for making predictions on the future of computing (even wrote a book on it). In fact Microsoft has maintained a section of the company that works on thinking about the future.
For the last decade, starting in 2006, Microsoft has made a series of videos that show a vision of the future. For most people who follow such things the series was made famous in 2009. This past week a new video came out that once again put out a Microsoft colored vision of the world in 5-10 years.
Now some have criticized the Productivity Future Vision (PFV) videos for the fact they didn’t reflect products that Microsoft was working on. Critics wondered why the software giant would focus on making science fiction while Apple and Google made reality. For Microsoft the answer has been about creating a conversation by providing a glimpse on things Microsoft is working on.
This year’s video is interesting because much of what’s on screen now reflects products Microsoft makes. The video’s focus also seems to coincide with the new focus the idea of the ubiquity of experience and mobility that’s been the focus of Nadella’s tenure.
For me the PFV is a vision of computing and of Microsoft that I want the company to strive for. The idea of computing being this thing that travels cross devices where you walk in, log on and use a device and everything is there; and when you go your stuff just goes with you.
Productivity Future Vision (link)
(You just don’t know how much this video has me like a kid on Christmas day)