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Windows 10 Mobile

Half of the time the inspiration to write a post begins out of the frustration of reading online commentary. Sometimes its an opinion I find intriguing; but sometimes its simply because I think someone else wrote some bullshit.

The day Microsoft decided to retrench its mobile efforts I wish I had honestly switched to some cheap ass Android device and called it a day. Because the community that is Windows Phone has descended into madness. There are a lot of angry users who are split between straight up anger and hostility that honestly Microsoft should address.

For example I read one guy just going off about Microsoft cheating users. I get the anger of his sentiment, but I also understand in the larger scheme his and others anger is moot because mobile is a black hole for Microsoft.

The problem for me is that I get and feel the anger, but I also understand why the retrenchment happened.

By the time Microsoft bought the Nokia hardware assets Windows Phone had only one phone maker; Nokia. Microsoft was keeping the company afloat by infusing it with cash. The Nokia deal damaged relations with companies like Samsung (who honestly Windows Phone needed as not if not more than Nokia). The mobile platform was failing to get and retain apps and Windows 8 meant a new and separate app store that competed for attention.

It was a mess.

Was it fixable? Possibly but that isn’t what happened.

Should Microsoft had been clearer to users? Fuck yes.

 

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I am writing this in part because I’m sort of tired about writing around the subject.

So no one knows what the hell Microsoft is planning to with its mobile platform. What is known is it has been split off from the desktop version of Windows 10 into a branch called feature2. Microsoft has said Mobile will be reintegrated into the main Windows branch known as OneCore sometime in the future. But most Windows watchers think this is cover for the fact mobile is now retired.

So as of right now no one knows anything and all guesses point to the exit.

It is the end of the line or (if you’re a half full type) the next point in the Windows Mobile journey.

SO how did we get here?

Well in hindsight we have been living with Windows Phone being dead for awhile. I mean if you want the list of what went wrong you have prime choices. There is the obvious app gap where without (insert app) Windows Phone was doomed. The lack of hardware maker/carrier support. There is the Nokia deal and the effect it had on the platform (good and bad). Microsoft’s internal strife. Microsoft’s deciding to bet on Cloud and not so much on mobile. The debacle that was Silverlight and XNA’s deprecation. The Nokia deal. The chaotic nature of the Entertainment and Devices group. Windows Phone’s hardware requirements. Android. The Microsoft KIN.

Take your pick.

No one thing derailed Windows Phone; all of it did.

Windows Phone was born at the wrong time in so many ways. And it came right at the moment where things at Microsoft were coming to a head.

I wonder if people remember Windows Mobile 6.5 or even the mobile landscape back then. I mean for everyone else on earth the iPhone was the first smartphone; and its emergence rocked everyone. The big players had to scramble to respond. And a lot of the early ones were lipstick jobs pushing touch layers on top of phones not necessarily designed for them.

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In hindsight iOS and later Android were the sign of things to come and the mobile market before it was this weird period before it.

I mean in hindsight any damn body could explain and solve Microsoft’s problems with Windows Phone. Because we are talking after the fact. We are also talking from the perspective of fans who want this to work.

I mean in every post mortem about Phone no one discusses what Android did right in pushing out on the stage. We don’t discuss the fact Android exists largely because Google didn’t want Microsoft keeping it out of mobile. Or the fact Android basically copied the what both Windows Mobile and Symbian offered but for free so a phone maker could do what they did for those platforms to Android.

In retrospect Microsoft should’ve been looser in terms of requirements. They should’ve had an enterprise angle in addition to the consumer one. They should have aggressively added features to keep parity with Android and iOS. And yes they should have treated Android like the natural threat it was.

I mean let’s go further down and talk about Nokia and Lumia.

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Nokia was the platform’s greatest boon and its biggest issue. Stephen Elop had to CONVINCE former CEO Steve Ballmer to do the deal. It was a deal in which Espoo received money to keep them afloat because Nokia was not in the best shape. It was a Hail Mary pass for both; and to Nokia’s credit they were in much more than Microsoft.

And we got Lumias, but we also lost Samsung and HTC because the deal looked like it was exclusive. I mean the deal soured relations between Samsung and Microsoft until very recently.

And speaking about Lumia, it was great for the low end but it faced serious headwinds with high end devices. Nokia was applying the same flood the market strategy but it didn’t work. Also The 7 billion dollar hardware deal was a waste of money because Microsoft is not a hardware company.

(Also Microsoft did not need the hardware just the designers and HERE because the company was expanding into services).

Now Microsoft’s sins are plentiful.

At some point the company had to see the writing on the wall. Mobile was and is the future mass computing platform and having no presence is death sentence. Microsoft’s responses have either been half hearted or so early they retreat before the market is there or just starting.

Mobile never seemed core to Microsoft.

The precursor to Windows Phone was Windows CE; an ARM based platform loosely based on Windows. CE was run by the Entertainment and Devices group; the group behind Zune and Xbox. Windows Mobile existed in the shadow of big Windows and running on pre-iPhone mobile devices. It was tucked away and sold to phone makers to skin and resale as their own device.

So when Windows Phone came along it jettison CE and in particular the ability for phone makers to skin the OS. This did-incentivized some partners. It also made Android look like a more agreeable platform.

And then there is the app gap; which now includes Microsoft as much as any other app maker. At this point I don’t what there is to say. Microsoft never did the all in thing that happened with the Cloud on mobile. In fact mobile has only entered into the core of Windows after a change in CEO and head of Windows.

You know at this point as a fan I a amazed there are still Windows phones out there. Just like I am always amazed at how outside the gadget bubble real people liked their Windows Phones.

But I also look back and see a lot of missteps. The Nokia deal was bad because Microsoft wasn’t committed to pushing Windows Phone as a platform. And the deal caused rifts between Microsoft and other OEMs who could’ve pushed the platform in ways Nokia couldn’t. Also at some point the Lumia hardware became more important than the software and honestly the community got toxic.

In the end what happened, happened.  Now all that can be done is to move forward.

 

 

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It’s April and we are slowly encroaching on Redstone 3 which means more information on Project Neon, the UI update for Windows 10, is leaking. To recap Neon will be an update to the existing Windows shell coming after the Anniversary Update (which seems to be coming fall 2017).

After the initial leaked info (and my nerding out) I have wondered how major an update this is. Windows 8 was major in that brought in touch/tablet elements. Windows Phone brought the Metro design language.

So what is Neon bringing?

I should also say I had started reading a lot of the commentators remarking on how Neon was a minor refresh adding minor features. So my enthusiasm waned. But then I got excited again.

For one Neon is bringing in a level of polish to Windows. It is something that honestly got lost on the platform when it started backtracking from Windows 8 and Windows Phone. It also appears like Microsoft is focusing on providing more tools and templates to create good designs out of the box. Also it new rumors make me think the overarching goal is to go the last mile in terms of delivering a consistent product.

A number of recent rumors will see features coming that bring real value to users and not just cosmetic changes. Things like in app tab support; for things like File explorer are welcomed productivity features.

Also it looks like Microsoft is working on having a consistent feel and behavior for the design. The rumored blur glass effects are being carried over to the Start Screen.

Now with my excitement I still have questions.

Like what changes are coming to improve touch. Will we see previews for other applications with Neon. The MSN apps need a new coat of paint. Also how does this translate to other form factors like phones (We hope) and tablets?

We may soon get the answers (because I finished this thing the month before Build).

 

 

 

So this week has been one of the many in which I honestly wonder what Microsoft is doing in mobile.

There has been this growing feeling (on my part) that Microsoft’s retrenchment was a major miscalculation; and one that is just another link in the chain of misery that has followed Windows Phone.

It is as if Microsoft has been hoping if it says nothing and does nothing, Windows Mobile will just die and they can start over (or not).

Microsoft has said in the past it plans to maintain its mobile platform and it has sent out patches and has updated the OS as part of the larger Creator’s update. But the company has also not done anything new for the platform.

There are two concrete truths as I see it. One is Microsoft is concentrating on its successful platform and distancing itself from the unsuccessful one. Two, mobile is to important an environment to be dependent on being a software vendor.

There are parts of Redmond who believe their mobile focus should be on gaining a stronger foothold on iOS and Android. Which is why Office was first available on iOS and why there is DeX optimized version for the Samsung Galaxy S8. I think this is a good idea in half; they need to be on those platforms but not ignore their own.

Microsoft needs a mobile platform; a place to showoff services in a way they simply can’t on the big two systems. No matter how much integration they can get on Android it’ll never be a Microsoft device. I know some like Paul Thurrott think it is time for Microsoft to focus on Android as their platform but that, in my opinion, would be as effective as the retrenchment strategy.

It’s time for Microsoft to stop deluding itself that it can avoid mobile.

If Microsoft’s pullback was to access the future of whatever they think mobile is, they need to share the results.

If they are aiming to get out of the market, go Android or be an ISV, or go a different direction they need to say something. What is occurring now is unprofessional and a disservice to users and developers.

Microsoft’s blunders in mobile, the ones in their control, were avoidable. They weren’t avoided because Microsoft spent crucial years in internecine conflict. Their decision to retrench mobile and focus on the devices they had traction (PC) with has only delayed them and put them further back. Microsoft hasn’t and is not doing the work needed for a come back to the mobile market. They haven’t got a vendor to pick up the low end market where Windows Phone had traction. Companies like BLU or ZTE aren’t there with devices. Also their refocus on enterprises hasn’t gone farther than the NYPD and the HP Elite x3.

Microsoft should have treated mobile in the same way it has treated  Azure and the cloud; as the future of its fortunes. Instead it was treated like the Zune; a me too product never brought into the larger portfolio.

And the biggest sin Microsoft has committed has been silence.

The weak statements of commitment have been followed up with signs that mobile is being winded down. The number of devices have been reduced. And the feature set between PC and Mobile is inconsistent.

Windows may mean less to Redmond’s bottom line but that doesn’t detract from the need for it to continue to do well. There is also the need for Windows to continue its transformation away from desktop computing.

Whether they like it or not mobile needs to be resolved. I just don’t think Microsoft can hold off on it forever.

 

To Satya Nadella, Frank X. Shaw, Terry Myerson, or anyone in Redmond WA that wants to respond,

WHAT ARE YOU DOING?

I mean it, ZDNet is reporting the company is selling a “Microsoft Edition” of the S8. So are you done with Windows Mobile?

I don’t mean the bullshit about maintaining of the software; but in actually updating the OS with new features or maybe an update UI.

I only ask because after the  retrenchment there has been silence other than the pat answer of being committed to Windows phone. And honestly that sounds hollow. In actuality Microsoft has done the barest of bare minimums in terms of support. The other reality is Microsoft has shifted its mobile concerns to supporting iOS and Android (when they feel like they toss phone users a bone if we’re lucky).

And now Microsoft is getting ready to sell the Samsung S8 in it’s stores (which they don’t EVER talk about).

So Microsoft would like us to know something; like are you now really done playing catchup in the phone market?

Are you ready to say the words so everyone can move on because you are now done with mobile?

Or are you holding on to dear life because you know saying, “We are done”, kills UWP in its already stagnant tracks.

I mean honestly you should be honest, just be fucking honest; so we and you can move on.

Sincerely a tired fan boy

Mobile is the fly in Microsoft’s ointment.

(I had intended this to be the point at which I ripped Microsoft a new one for its lack of mobile focus; but honestly it doesn’t really move me)

Anytime I prepare to write about Windows and mobile I always pause  bit. Do I write a history on where it went wrong? Do I chastise Microsoft for its lack of mobile focus? Do I rant about how Microsoft should just come out and say they have nothing for phones? Maybe I do the big overview where I read the tea leaves and tell you that there is a plan?

I have no clue.

What I know is that Microsoft’s current posturing on mobile doesn’t work for either the company, their hardware partners, or users. Also the deal with Nokia provided a temporary relief by providing hardware but it wasn’t backed up by Redmond (and hurt relations with other hardware makers).

I also know that Microsoft is committed to mobile beyond being an app vendor. I also know that the mobile world is made up of iOS and Android and that’s it.

Lastly, I also know that Microsoft is working on an update to Windows mobile and views it as vital.

The issue right now is Windows Mobile is a non-factor in mobile beyond a handful of enterprises, phone enthusiasts, and fans. Microsoft should be clearer and provide a real roadmap for where its mobile entry is going.

And honestly that is it; that is all.

Before reading the article posted today on Windows Central I have to admit I was nonplused by what was coming down the pike for Windows. The fact is Windows as an OS needs a make over but can’t get one because legacy keeps it afloat while drowning it.

And I know a lot of people need and require software built on top of x86 but it does prevent things moving forward.

Then Neon happened and my inner UI nerd fainted.

 

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image: New Creation

 

Metro 2.0

According to Zac Bowden at Windows Central and Cassim Kefti at Numerama Neon is the codename for the next interface update to Windows 10. Kefti says internally Neon is being described as “Metro 2.0” in reference to the UI introduced with Windows Phone. Windows Central describes it as a streamlining of various efforts to bring level of coherency throughout the system. Neon also looks to add new animations and transitions to Windows 10. Neon also appears to be an effort to integrate new UI elements for augmented and virtual reality headsets. The timeline for the changes according to both articles seems to be Redstone 3, the update planned for 2017.

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So what do I think? Honestly I am hyped by the news nd the possibilities. The news follows reporting from ZDNet about x86 emulation running on ARM for Windows Mobile. The emulation news was preceded by new mobile features coming with Windows’ next update. All this adds up to interesting times ahead for Windows mobile users and enthusiasts.

Now that was the hope. Here is the wants and needs.

First, there needs to be a visual update to both the Start Screen of Windows mobile and the start menu/tablet mode on Windows 10. I include them together because those are the public facing parts of the OS and the ones users use when mobile or without a keyboard. Windows 10 is fine for tablets but can always use improvements.

Second more features for Live Tiles and the lock screen. Neon is the perfect opportunity for features like Interactive Tiles or anything that moves the Tile metaphor forward. Also the Lock screen has been there sitting waiting to be unleashed; maybe the work of Microsoft’s Arrow Launcher could help.

Last, seamless integration of mixed reality into the platform. Windows has merged touch with the mouse and keyboard and no it was not easy. Hopefully they learned from those growing pains.

Honestly it’s early days and I will be revisiting this topic in future.