Bittersweet Build

I feel very conflicted about this year’s Build conference. Build is the annual developer conference covering Azure and Windows. This year Microsoft unveiled an ambitious goal for itself along with a new design language; but I’m a bit sour about it.

The fact Microsoft is embracing iOS and Android is not the problem it is the lack of resolution for its own mobile platform. It is clear Microsoft is done with Windows 10 Mobile but it won’t come forward and make the formal statement. It has moved Mobile to a separate branch and the new features from the upcoming Fall Creator’s Update are not planned to appear.

The fact that Microsoft is shifting focus and changing tactics is one thing; not communicating the change is another. I mean at this point the people left using Windows Mobile in the company’s Insider program are wasting their time because their input is irrelevant. And that is a real disappointment.

And I like that Microsoft is embracing all platforms, but I don’t know how to feel about the fact they treat a set of users like non-entities. And it is made all the worse because Microsoft acts like they are doing all these users a favor.

 

So for me I am only left with questions.

 

Like does the new design language come to small devices?

 

Is Microsoft working on a new type of mobile device; and if so who will trust Microsoft to actually buy it?

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