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So it has now come to the point where Microsoft’s silence on Mobile has become this cancerous spot affecting coverage around Windows.

Did it have to go this way? No.

To recap: On Thursday, Microsoft released its earnings for the quarter and the phone sales were null. So the  last nail was pushed into the coffin of Windows Phone (with weird glee by some Windows watchers).

Anyway, Peter Bright of Ars Technica wrote about the Surface (Redmond’s computer brand) and how the company was repeating the same mistake it did with Nokia Lumia. Basically ignoring momentum  for sake of alienating OEM partners.

 

Bright argued that Microsoft needs to decide if it’s serious about devices because the hemming and hawing dooms the effort. It was a very alarmist peice which was followed by a more reasoned one by Paul Thurrott. Thurrott countered by saying the Surface brand wasn’t in trouble because Windows Phone was doomed from birth (paraphrased to retain content saltiness).

The thing is both are right but that’s beside the point. The point is silent treatment going on is hurting the Windows platform; and from this enthusiast’s slash armchair analyst perch will only cause more problems.

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I usually do a post going over reviews whenever a new Surface device is released. It usually provides an interesting way to gage how well Microsoft has done more so with Windows than with the device itself.

With the Surface Pro 3 I didn’t want to do that, but I did want to talk about something related.

Consumer technology has become a lot like the political landscape that cropped up in the last twenty years. You know, the time at which point politics became more about ideology than issues and we slowly started becoming a nation that either watches MSNBC or Fox News. The technology space has become a lot like that, or maybe it always has, and the Pro 3 launch I think will be an example.

If you are a Windows fanboy (like this writer) you KNOW what the first reviews of the Pro 3 will look and sound like. You knew during the presentation that nothing the Surface team would show would sway the assembled mass of journalists typing on Macs. You could hear the words, “Nice try Microsoft”, or “Once again Microsoft tries to convince you it gets tablets”, being typed.

It’s something I hate to admit but I think the majority of Windows enthusiasts think 95% of the consumer tech press uses a MacBook for work and splits time between iOS and Android; and anything else is treated as a curiosity. It doesn’t matter how balanced they think they are, we know at the end of the day they will say Windows/Windows Phone/Surface pales in comparison to Android or iOS device de jour.  I mean Joanna Stern who is a longtime reviewer of laptops gained a catchphrase from saying for however much more you could buy an MacBook Air.

In some ways this perspective represents the many catch-22s the Surface Pro 3 faces from a review standpoint. It will be a brilliant piece of computing that some will see as hobbled by its OS. There will be the reviews that focus on Surface head Panos Panay saying that the Pro 3 can replace your laptop and go into the myriad of ways it can’t. And on the opposite end will be the review that highlights how because of its size and lack of apps that the Surface is a bad tablet. Some will say its too expensive and others will say the big issue is it has a desktop that isn’t touch friendly.

Or maybe the reviews will be positive.

It won’t matter because after years of hearing how (insert Microsoft product) lacked (insert feature or service) most Windows diehards will say it doesn’t matter because said reviewer is biased. I mean on a certain level it should be acknowledged that Microsoft products are not as dominant as they were. It should also be noted that the stereotype about tech journalists only use Apple products (now Apple and Google products) also has roots in truth. I think my point,  if there is one, is that I think there is a disconnect between the tech press and tech users.

Or maybe I’m just a Windows fanboy looking for bias.

image: Richard Hay (@WinObs)