So I want to talk about Windows Cloud and what it means; but I want to start by talking about Microsoft’s loss of trust amongst Windows enthusiasts.
Microsoft is a software company. The bulk of its money comes from enterprise. Things like Azure, SQL, and SharePoint have way more impact on their bottom line than say Windows. In fact I would argue that Microsoft is far more comfortable and competent when it comes to services than it is on delighting the person PC buying at BestBuy.
Microsoft’s consumer facing products are a mixed bag; for every Xbox there is a Zune, or a Kin. Windows is their biggest consumer facing product but there are times when one wonders if its a stone throw away from mothballs.
Right now many are disillusioned with the company for a myriad of things that revolve around consumer. And a lot of it revolves around commitment.
Commitment to mobile (beyond making iOS and Android apps).
Commitment to gaming (in terms of first party and exclusive games)
And overall commitment to Windows as Microsoft’s platform.
Enthusiasm is waning because the feeling many, including myself, have is Microsoft has quit.
After a period in which it shifted to Windows Phone , premiered Windows 8 and RT, started the Surface line, and pushed out the Xbox One they seem to have hit a rut. Now don’t get me wrong there have been hits, but also failures. Microsoft’s failure to gain traction in mobile has seen them buy Nokia’s hardware unit, they take a write off because they weren’t going to turn into a phone maker. The Xbox One trails the PlayStation 4.
So now Redmond is scrambling and scraping initiatives that leave users and enthusiasts wondering if Microsoft’s product are worth the time. If Microsoft won’t invest in its platform why should anyone else? Microsoft of late acts like it wants to be an app maker for iOS and Android and not do anything with the mobile platform it owns.
And this raises questions for Windows Cloud.
How committed will Microsoft be with it?
In a period in which Microsoft is running silent in regards to the future of Windows Mobile you have to wonder. Will Cloud have the firm backing of Redmond or is it another flash in the pan.