The First Microsoft Rant of 2017

Mobile is the fly in Microsoft’s ointment.

(I had intended this to be the point at which I ripped Microsoft a new one for its lack of mobile focus; but honestly it doesn’t really move me)

Anytime I prepare to write about Windows and mobile I always pause  bit. Do I write a history on where it went wrong? Do I chastise Microsoft for its lack of mobile focus? Do I rant about how Microsoft should just come out and say they have nothing for phones? Maybe I do the big overview where I read the tea leaves and tell you that there is a plan?

I have no clue.

What I know is that Microsoft’s current posturing on mobile doesn’t work for either the company, their hardware partners, or users. Also the deal with Nokia provided a temporary relief by providing hardware but it wasn’t backed up by Redmond (and hurt relations with other hardware makers).

I also know that Microsoft is committed to mobile beyond being an app vendor. I also know that the mobile world is made up of iOS and Android and that’s it.

Lastly, I also know that Microsoft is working on an update to Windows mobile and views it as vital.

The issue right now is Windows Mobile is a non-factor in mobile beyond a handful of enterprises, phone enthusiasts, and fans. Microsoft should be clearer and provide a real roadmap for where its mobile entry is going.

And honestly that is it; that is all.

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