So I’ve been off; away from tech writing but still glued to technology. And while I have not been posting about the latest rumblings around it, I do have opinions which I now present to you. Apologies for the bad sentence structures beforehand.
It’s hard to remember how positively received Tim Cook was as Apple’s CEO. His leadership was a major change of pace from the days of Steve Jobs. I’m reminded of those days again because now the chorus has changed. I’ve noticed in some of my reading around Apple a serious discontent on the part of longtime Mac users as well as professional Mac users feeling uncertain about it’s future.
The introduction of the latest MacBook Pro line has led to a bit of a social media backlash; with some seriously thinking of switching platforms or simply holding onto older Macs longer. To be honest to have such discussions being out there is weird giving the nature of Apple. Or maybe not.
Apple is no longer the company Steve Jobs founded in the seventies. It is not the company built on the back of the Apple II or Lisa. It is the Apple that he rebuilt in the late 1990s and whose fortunes can be tied back to the iPod and forward to iOS. This new Apple needs to maintain the iOS train while getting to the next big thing; unfortunately MacOS isn’t that and only exists until iOS can at least replace Mac laptops.
Given how much disruption is supposed to be an underlying part of technology, I don’t think I’ve heard anyone asked what will disrupt mobile. In fact it’s hard to really look past mobile to any emerging or potential trend.
I mean tablets, smartwatches, and virtual reality have all been tied to mobile. Smartwatches are literally just there to be phone extensions. Media dongles like the Chromecast exist to extend the phone’s reach to your TV.
So what exists beyond mobile or is mobile so big we haven’t reached the edge yet?
This is something I will revisit later, but I want to start here. Satya Nadella’s time as head of Microsoft has been interesting to watch. He became CEO after what was largely a dark period for the company; maybe not in terms of profit, but in direction. Microsoft failed to successfully modernized its mobile efforts with Windows Phone and made missteps with developers. It made some moves to successfully move the company forward (Azure) and has seen success in the cloud while stumbling in the consumer market.
Much of the failings of the last decade were pinned to former chief Steve Ballmer who three years ago decided to retire and hand the reins to then Cloud head Nadella.
Now I’m not going to bore you with the overview; tl;dr of it is Nadella has been credited with a renaissance at Microsoft with new products and a rejuvenated workforce. For me the focus is on where Microsoft is going with Windows under Nadella.
Before recent reports; much of the news around Windows was about both the decline in the PC market and the innovation around Microsoft hardware. It’s weird but the PC’s decline has lead to a sort of resurgence. However for Nadella and Microsoft Windows and especially it’s mobile half are what keeps tongues wagging. And we may have an answer next year.