Android Apps Won’t Save Windows Phone

The ability to download and run Android apps on Windows Phone will not save the platform.

Will they hurt it? Not really

Will it piss off developers and reduce Universal app development? Maybe

All I know is it won’t save the platform.

Now Paul Thurrott wrote about why Android apps were necessary for Windows Phone. He cited the simple fact that many of the applications people use to go about their day are simply missing on Windows. And we aren’t talking about apps like Snapchat or Tinder, but apps for your local TV station or Public Transit. Those apps are available on Android though and he argues that Microsoft needs to be honest and just go get them. The argument behind all this is Microsoft already ceded the mobile market by one 1) going cross platform and 2) cutting back massively on its own first party Lumia hardware.

Read the post it makes for compelling reading. It jus has one problem or maybe two.

I do agree with Mr. Thurrott that the reality of Windows Phone makes it almost a necessity to push the idea of loading Android apps on the platform. I think that is part of the reason Microsoft is working a version of this for the Windows platform that is codenamed Astoria. I also think this is why Microsoft is also allowing iOS developers to bring their apps over with Project Islandwood. Both projects are about closing the application gap that is the biggest bone of contention for Windows mobile users.

The only problem I have with the piece is Thurrott leaves out a lot of the hurdles that this dream faces. For one what does it mean for developers already on the platform. Now to me these bridges to iOS and Android developers doesn’t impact people already working on the platform. However I know a few will be pissed that they put in all this work only for Microsoft to go off and court others. The second thing is how is Microsoft supposedly going to get these Android devs to suddenly add Windows Phone onto their plates when they haven’t in the past five years. How is letting Android apps run on the Lumia 950 or 950 Xl suddenly make all these developers turn their eyes toward Redmond? I mean wouldn’t it be better to seduce the iOS devs? And what about all the companies that commission apps, do they suddenly hit a button and BOOM we got bank apps? I mean a few will bite but even then will they fully commit to adding Windows Phone to their offerings? Or will they like many others toss an app out that will go unattended in a year.

Then there is Google itself.

Recently Google and Microsoft ended their longtime patent Cold War and agreed to undisclosed terms and vague statements on future collaboration. Does this mean official Google apps or access to Google Play? Or does it mean an update to their useless Windows/Windows Phone apps. Having Google fully support the mobile Windows platform would be a nice psychological victory, but not a big one.

And that is the problem facing Windows. It has the hardware and the software. It has a following and a UI that stands out. But it doesn’t have a developer base that is committed. Of course there are developers who make quality apps, but they are few. On the Windows side you have a developer culture that sees value only in .exe and the desktop. Windows has very few creatives on its platform backing up the developers. iOS and Android devs maybe the answer to the platform but to them Windows is enemy territory or irrelevant.

So no Android apps won’t hurt Windows Phone, but they also aren’t its salvation.

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