So I was wrong, Apple didn’t go all in on business (However it did give us a $3,000 object of technical lust).
This week two developer conferences kicked off that will have ramifications for the whole world (or maybe just tech geeks). Apple kicked off its annual Worldwide Developers Conference (WWDC) with iOS6, OSX Mountain Lion, and a redesign of the MacBook (15 inch, Retina display and designed to look like a thicker version of the MacBook Air). In Orlando, Microsoft is holding its IT developer conference TechED. On course are the coming release for Windows Server and changes to Windows Azure (which brings hosting for Linux distros). TechEd also saw Microsoft make the case for Windows 8 in business; showing off application side loading for Metro applications and business focused features like Windows to Go.
Both events highlight each companies position; Apple made a show of highlighting iOS/OSX growth in technology. It also added features to iOS; including increased functionality to Siri (now with the ability to talk about sports, open apps, and tweet) and passbook (think a narrower focused, prettier version of Google Wallet). Apple also released software development kits or SDKs for documents on iCloud, OSX Mountain Lion, and iOS6 (revolving around Siri and Maps). The other big news is that Apple enters the Maps game. Hardware and news wise the big new was the redesigned MacBook Pro (it has Retina but will cost you over two thousand dollars).
Microsoft’s presentation is a bit more muted by comparison. The big new for the Redmond fans is that the second day keynote featured Excel for Windows RT and really casually dressed folks from the Windows team. Microsoft showed off redesigned versions of Azure and Server (I’m not an IT dude but Azure looked cool). For those interested in Windows 8 (I don’t think the attendees were), Microsoft showed off enterprise features of Windows 8; including side loading of business programs, Windows to Go, and ways to control Windows RT tablets.
My takeaway, Apple is such a position that it doesn’t need to launch a major overhaul to iOS; Siri saw logical upgrades and the Map announcement was a forgone conclusion when Apple announced it was buying map companies. Microsoft on the other hand continues to lay the ground work for Windows 8. Now trying to make the case that Win8 devices can work in business environments.
(And now Chip with the weather)